Huawei and Infosys partner expand Smart Stadium Solution to build on Wi-Fi with suite of experiential services
Chinese ICT vendor Huawei has touted its Smart Stadium Solution since 2012, but has now realized that just offering high-speed Internet access isn’t enough for mobile-inclined consumers.
With that, Huawei has partnered with Infosys to leverage the company’s Entertainment Experience Platform to provide smart services for users in stadiums, convention centers and other large venues.
According to Huawei, “As the mobile consumption and digital marketing are prevailing, offering only Internet services has failed to accommodate the requirements of stadium operators for digital operations and that of spectators for a better connected experience. Stadium operators need truly fully-connected services, including wireless networks and innovative services. If mobile terminals and apps are connected to shops, games, and cameras in a stadium, spectators are able to enjoy innovative match-watching and consumption experiences.”
Huawei is covering the network component, while Infosys is adding service and operation platforms.
The new Smart Stadium Solution enables access authentication via mobile apps that’s ties to the Wi-Fi network; information pushing based on user location; personalized scenario-specific marketing; and multi-tenant sharing.
General Manager for Agile Network Solution Huawei Ma Da said the goal is “to link all people, games, terminals and displays in the stadium through a fully connected wireless network. Moreover, through the in-depth coupling of the network and applications, our solution brings spectators an excellent and enjoyable experience. Stadium operators and event sponsors can also achieve more effective operations via the fully-connected digital platform.”
Infosys SVP and Global Head of Engineering Services Sudip Singh called the partnership a “great opportunity for traditional physical entities to transform themselves by adding a digital layer. The potential to deliver value to stakeholders–attendees and entertainment center owners–increases exponentially because of the intersection of the physical and digital.