CREtech, a commercial real estate technology event and content management company, announced the acquisition of RE:tech a research platform which disseminates information about PropTech funding trends.
The strategic acquisition, which Michael Beckerman, CEO of CREtech describes as critical to the company’s growth, will enable CREtech to further add value to its audience base of more than 30,000 subscribers by offering research-based insights regarding funding and other trends.
“Our core mission at CREtech is to connect the technology and commercial real estate sectors creating a new age of innovation, investment and efficiency. And so any strategic opportunities that help us educate the entire sector, we will pursue,” said Beckerman who added that he has always admired the work of Ash Zandieh, founder of RE:tech.
The new acquisition will enable CREtech to do more research-based analysis which is significant in demonstrating how the commercial real estate sector is evolving, said Beckerman.
RE:tech, which is among the few U.S.-based commercial real estate technology platforms which tracks funding for PropTech startups, will provide CREtech’s existing audience with critical insights about major funding trends and help to grow its subscriber base.
“Given the breadth of startups in the property tech sector, consolidation is not only inevitable but also required for growth,” stated Ash Zandieh, founder of RE: tech. As the leading real estate tech data startup, I’m excited to partner with CREtech to be part of this global and emerging movement. Our partnership with CREtech will allow us to do more for the global property tech sector while better serving the startup and venture capital community.”
Zandieh has spent the past five years growing the research and PropTech advocacy organization and founded PropertyIDX, New York City’s leading investment sales marketplace for listing data will join CREtech team as Chief Research Advisor.
Leveraging research to educate the commercial real estate community
Leveraging the expertise from the new platform, CREtech will now cover micro and macro commercial real estate trends using a robust statistical analysis in real time, in addition to its blog format, said Beckerman
“On a very macro level, it will give us the ability to immediately educate our audience on what the monthly funding trends are. We plan to go deeper into this strategy with more research that supports those macro trends; for instance, reporting on what specific sectors and tools are gaining the most traction,” said Beckerman.
CREtech plans to reinvest in RE: Tech’s research to produce quarterly, yearly, and monthly reports on significant trends, funds, and other data relevant to its audience base and build a centralized database of the leading startups, investors and thought leaders.
Demand for programming and information in PropTech is rapidly growing according to Beckerman who says that event conferences and the company’s directory of start-ups are scaling at an unprecedented pace.
CREtech which hosts some of the largest Proptech conferences in the U.S. had a recording breaking attendance at its NYC Venture Conference last quarter and plans to hold three flagship events this year.
The first of three conferences to be held in Los Angeles California in March has attracted speakers from co-working giant WeWork among other influential thought leaders.
The two-day event will offer an opportunity for attendees to hear from leading CRE thought leadership and network with startups and investors from around the world.