JLL Property Management has launched JLL Curae, a new integrated suite of products which use technology-enabled services and leverages buying power to improve tenant experience through programs designed to enhance workplace productivity and efficiency.
Named after the Latin term “Curae” which translates to “I care for”, the company says the new suite of services have been developed to meet the changing needs of office tenants and create a seamless, enhanced tenant experience.
The new service offers landlords and property owners access to HqO, an app-based tenant experience platform that recently received an investment from JLL Spark, and easy access to supplies at lower costs from Office Depot.
“Through these products and new offerings, we will be empowering our clients across the country with innovative services that go beyond what you would expect from a property management provider to creating a working world where wellness, education, value, and sustainability are standard offerings for our tenants,” stated Mark Zettl, president of JLL, Americas, Office Property Management.
HqO, recently raised $6.6 million in seed funding, part of which was funded by JLL Spark a $100 million Global Venture Fund and Proptech investment arm of the commercial real estate services firm, in September of 2018.
For occupants, HqO will provide the ability to use a mobile app to receive important transportation updates and alerts, smart building features, access to amenities and communication regarding events and wellness programs.
The branded app enables landlords to make building operations more efficient and offers customer support and services for amenitizing the property by providing property managers access to anonymized data about client demographics and tenant interests, that eventually will lead to increase in NOI and overall asset value.
In addition, Curae, which leverages JLL’s collective buying power will also enable the firm’s office tenants to procure supplies and office products at extremely competitive prices from Office Depot.
The company says that the new offering goes beyond the traditional marketplace supplies offered to building owners and addresses a variety of tenant purchasing needs such as office and breakroom supplies.
Using building apps curate services improve tenant experience
While offering top of the line amenities play an invaluable role in attracting tenants, building a sense of community helps landlords to retain tenants.
According to a recent report by PwC and the Urban Land Institute more property owners are now becoming curators of services- much like in the hospitality industry and this trend is expected to continue.
As a part of the program’s rollout, landlords can use JLL Curae to provide tenants with a variety of curated services through social, recreational and educational programming designed around occupant interests such as book and travel clubs, tastings, and speakers about topics relevant to the tenant community.
“Coming to JLL from the hospitality and residential world, I’ve been excited about infusing the office experience with elements from those two sectors that have long demonstrated the hallmarks of an outstanding service culture; it is apparent – the office world is ready to join in,” stated Zettle.
As tenants continue to push for robust amenities packages, owners are starting to offer amenities well beyond the fitness center and recreational areas to event programming and service-specific tailored to a building’s tenants and employees.