CBRE has revamped its workplace app CBRE 360 and re-designed the product offering to bring an enhanced experience to clients through artificial intelligence and human-centered tenant experiences.
The rebrand of CBRE 360, which leverages CBRE’s expertise in workplace strategies and flexible space solutions, is called Host. It will also add front-of-house teams whose focus will be anticipating and serving the needs of tenants and employees, said Alex Andel, CBRE’s joint global lead of Host.
The commercial brokerage says that the building app has been re-designed to meet the growing demands of enhancing workplace employee experiences for its enterprise clients.
“Employees today have new expectations for the workplace. This is driving corporate occupiers and landlords to offer curated experiences and high-touch customer service, enabled by predictive technology,” said Georgia Collins, joint global lead of Host, who underscored that combining people and technology into an integrated offering eliminated shortcomings found in tech-only solutions.
Host’s scalable product suite includes concierge services provided by “hosts” who focus on creating a helpful and comfortable tenant atmosphere, enhancing employee-facing services such as reception, IT support, meetings and events a combination of customer service and the app.
The move underscores the notion that while technology plays an integral role in creating a frictionless workplace experience, a people-first approach is also essential.
Host’s platform connects employees to their work environments, amenities and communities and can be tailored to specific client requirements to enable users to navigate the workplace, schedule meetings with colleagues, reserve workspaces, use food and beverage services, and access building and concierge services through a mobile app platform.
CBRE tenant app uses AI to drive employee experience
The company says Host’s AI-driven “recommendation engine” is unlike any competitive offering, and that it can learn employee preferences over time to deliver highly personalized experiences, while also ensuring that all space needs are sustainably and efficiently met.
“The market suffers from an ‘app for that’ syndrome. There is an app for visitor management, an app for controlling temperature, an app for booking meeting rooms. Host integrates specialty technology and end-user experience features on a single platform, allowing employees to access their workplace needs from a single app,” said Brennan McReynolds, global product and technology lead for Host.