WeWork announced that it has acquired a San Francisco-based spatial analytics platform Euclid for an undisclosed amount yesterday.
Euclid has built a plug-and-play, proprietary analytics platform that uses Wi-Fi signals to understand how occupants use space that can be used without any additional hardware.
The co-working provider says it plans to use the platform to “bolster insights” for its enterprise clients and will completely integrate Euclid within WeWork.
“Our goal is to help enterprises create the most efficient, effective, and engaged workplaces for their employees,” said Shiva Rajaraman, WeWork’s chief product officer. “With Euclid now part of our organization, we will be able to provide enterprises with holistic insights around how their workplaces are used—ultimately, helping them to make more informed decisions to support their growth and company culture.”
Euclid which has been deeply focused on the understanding of how people relate to spaces and each other in the built world.
WeWork which also acquired Teem, a conference room booking software and analytics platform last year, and says it will combine insights from both platforms to enable its clients to gain real-time information around space utilization and workplace engagement.
Together the tools will provide what WeWork calls workplace insights – a software analytics package for enterprise customers interested in tracking and meeting workplace productivity and employee satisfaction goals.
According to Rajaraman, the data collected from both platforms will be in the aggregate are designed to respect the individual privacy of occupants and users. WeWork will first test the technology at its larger campuses in Shanghai, Tel Aviv, New York and San Francisco before selling it.
The move underscores the significant role that occupant data analytics is poised to play in the optimization of workplace environments.
Powered by We, WeWork’s real estate and technology offering designed for the enterprise marketplace has become one of the company’s fastest-growing business lines, making up nearly 30% of its membership base comprised of big named fortune 500 clients UBS, Sprint and others.